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Tom H.C. Anderson, founder of Anderson Analytics has initiated a collaborative blog post about Marketing Research industry predictions. Tom has asked dozens of bloggers for their individual predications. Each blogger had to create a list of 5 things that will continue to be “Hot” and 5 things that will “Not” be very relevant for the industry during the next few years.

I collected for you some 'Hot' predictions related to what we are doing here at groketeer.

"Advanced Analytics including data mining, text analytics, predictive analytics, network analysis, and modeling will continue to see tremendous growth."

"DIY (Do it Yourself) market research is no longer a dirty word. It’s become mainstream and clients everywhere demand to be able to access data and analytics tools and be very particular about when and what they decide to outsource to research vendors. Smart vendors will acknowledge this and either provide these tools, move much higher up the value chain, or disappear…"

"The Great Wall of Data. Data is everything as social media metrics are strewn about like dirty clothes in the laundry room. Watch out for the great wall of data as researchers use numbers to tell better narratives and produce more action-oriented findings. Businesses are increasingly looking to researchers to not only give them data but to also provide actionable outcomes. Analytics will come to fore-front and help more businesses to measure their ROI metrics whether it’s in social media, customer engagement or business intelligence. Analyst firms Gartner and IDC have both talked about the rise of business intelligence in the last few months so watch out as clever mathematicians and numbers people feed the data monster."

"Research Data Analytics. The idea of taking research to the next level is difficult to do in a single source solution. No one company can answer every question a marketer may have, and you can’t mine all of the required answers from a database. The reality is that you need both behavioral and attitudinal data to truly understand many marketing challenges. We believe that the next generation of research tools will revolve around the concept of Research Data Analytics; the integration of behavioral data sets and survey data will push new boundaries in market research enabling marketers to address questions they’d never thought possible."

"Data Visualization. While the days of acetates may be long gone, how researchers interact with their data is still in the dark ages of PowerPoint. Edward Tufte has been pushing for better data visualization for over 10 years and we’re starting to see the idea take off. New tools and software applications will be a key part of evolving the market from the boring old PowerPoint to a more intuitive and interactive experience."

To explore more predictions visit the Next Gen Market Research blog post and see the full list of bloggers who participated in this collaborative effort.