The second installment of Improving Survey Analysis for SurveyMonkey™, introduces groketeer and shows how it provides answers to the main questions raised in part one.

I'll explain how working with SurveyMonkey™'s data on groketeer is effortless and streamlined and how groketeer lets you really understand what the numbers are saying rather than letting the details obscure the overall picture.

The Feedback Chief

SurveyMonkey™ is a great tool to gather feedback easily, quickly and cheaply.
As we've discussed in the previous part, SurveyMonkey™ has its weaknesses when it comes to understand the feedback gathered.
Collecting feedback and understanding the data gathered are two distinct challenges, each requiring its unique expertise.

And groketeer?

Here is where groketeer comes to action.
Whenever I finish collecting responses in SurveyMonkey™ I upload the data file to groketeer. Doing it is just a matter of a few clicks and it takes me only one minute of my time.
Opening the groketeer dashboard is a joy to the eyes.
All my questions are displayed, charted with neat graphs.
Visually, the information is displayed so lucidly, that I immediately get a clear picture of what is going on. Although I'm looking at the exact same data I just saw in SurveyMonkey™, in groketeer it all looks surprisingly uncomplicated.

*groketeer (left) vs. SurveyMonkey™ (right); can you tell the difference?

A careful look will reveal that only the important information is shown. The display doesn't overwhelm you with details you rarely need, although if you do decide to drill down, you can easily get the additional information by interacting with the chart. The survey’s information is easily understandable, and while you walk through the survey's data, the picture becomes crystal clear.

Moreover, using a smart algorithm, groketeer also chooses for me the best possible display for each question. I can then further customize the display according to my preferences. As I choose another chart type for a question, the chart is shown immediately and is saved for me even if I exit the dashboard and get back to it at a later time.

Revealing Insight

groketeer’s philosophy is to let you have the data at your fingertips.
Discoveries emerge as groketeer displays data. Using the filtering capability you can break the audience down to its segments, based on answers to other questions.
Crossing question with other ones can reveal unexpected discoveries.

Take a look at the 'HOWTO video - using filters' blog post to see an interesting example on how looking at the entire sample results shows only a single aspect of the story.

*Quality of Products and Services by Usage Frequency

In that example the aggregated results, reflecting the entire sample, show high satisfaction from the product. However when the audience was broken into segments based only usage frequency, another story was revealed. Satisfaction was reduced as the frequency of usage was increasing. Leading to the unpleasant conclusion that as users use the product more often they like it less!
Inspecting the data from a single view doesn't tell and whole story and can sometimes be misleading.

Using groketeer you can cross any question with any other one, choose the appropriate chart display, run statistics, play with the data, make mistakes, correct them, so that soon you will reach a meaningful insight.

Previous: Improving Survey Analysis for SurveyMonkey™: Part 1