In this blog post, I want to share with you something a bit different.

We've just published groketeer's first printed ad. With this exciting event, I want to share with you some of the ad's early concepts and its final outcome.

We started the design process of the ad by stating the messages it should deliver. These messages should best describe the essence of groketeer. We came up with two main ones:

• The ad should demonstrate the magic that occurs in groketeer, as raw data comes in and insight reveals
• The ad should express how easy it is to work with groketeer

We came up with 3 concepts from which we had to choose one, a task that has turned to be more complex than we expected.

Which one would you choose?

The King

The Magician

The Miraculous Lens

And the winner is…

It was difficult to choose the best one. We wandered through corridors and rooms in our offices asking for people's opinions, but we couldn't reach a clear consensus.

Finally, 'The Miraculous Lens' ad was selected, as this one manifests best the essence of groketeer and delivers the two messages we initially states: Magical and Easy to Use.

Here is the final ad:

*We want to thank Jan Futtrup Kjaer from SocialSemantic.eu for his quote for the ad.